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Hello, hello!

Iā€™m a UI/UX designer, and recent interaction design graduate from Northeastern University in Boston.

I've worked at LevelUp (which was actually acquired by Grubhub while I was there!), where I led the design of an iOS and Android application for Frutta Bowls, a cafe chain with 40+ locations. I collaborated with multiple restaurant chains to support their custom branded apps by designing and coding a variety of interface visuals and marketing materials.

In 2019, I spent my summer as an intern at Cogo Labs, one of Cambridge's top startup incubators. I worked on a cross-functional team, designing and testing features for internal tools that helped our employees reach maximum efficiency.

I realized I wanted to become a designer at my first hackathon.

Throughout my life, I have always been one to think through multiple factors before landing on a final decision. I like to look at all the cards on the table, scratch my head a bit, and alas holistically reach a conclusion. This trait translates well to design thinking.

At my first hackathon, my team was tasked with the challenge of creating a tool that promotes productivity. I naturally assumed the role of our team's designer, recording our problem statement, whiteboarding, and encouraging my teammates to start brainstorming.

As I drew out wireframes, I remember feeling satisfied with the journey it had taken to reach that point. I really enjoyed the fact that there was a reason for everything I was sketching; our designs were intentional and had solid rationale.

I have held on to this feeling, and have since learned that it is actually quite addictive. I value thorough, considerate design greatly, and strive to make all the work I do as mindful as possible.

My free time is occupied with dance, food, and friends.

Iā€™d love to chat over a nice cup of hot chocolate and discuss anything related to design, Netflix series, or British boybands that have broken up.

 
 
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Some kind words ā”€

"I mentored Pranita during her Cogo Labs internship and to say she was a valuable addition to our team would be an understatement! Pranita approached every project with enthusiasm and a deep thoughtfulness that made her work shine. Her visual design skills brought a modern touch to our team and her UX knowledge enhanced the internal tools that we were developing. She was always eager to develop new skills and learn the why behind the projects. These skills, her drive, and her bright enthusiasm made her an awesome addition to the Web Team."

ā€“ Julia Bujalski, Minerva Analytics
"The value that Pranita added to the Parade team as Design Lead was insurmountable. The majority of our user's compliments came directly from Pranita's work. Whether they were praising our clean UI or thoughtful logo, our users LOVED Pranita's work. She was a pleasure to work with, flexible in design decisions, and quick to iterate on feedback. I have come back to Pranita for design help on a couple of other projects since. She always lends a helping hand, goes above and beyond what I asked, and demonstrates passion and competence in her work."

ā€“ Carter Tune, Philomath